Sarah Sloboda founded Heirloom General Store as a way to provide families with a variety of options for recording their stories. She helps people manage their existing photo collections, with the firm belief that the most meaningful photos should printed and displayed. She also edits videos and slideshows, for a more modern viewing experience, so that families can enjoy a finished piece on their home “big” screen. And, if you’d like something truly special, you can book her to photograph or film your family as the start to a new family heirloom project.
Sarah has a strong interest in individuals, and how they relate to one another through story. Her approach allows people to feel they can open up. Whether filming a time capsule video, or enhancing a family’s vacation photos for album design, she focuses on doing justice to the essence of the stories she has been invited to witness.
Individual family members relate to each other through story.
The art of story-telling laid the foundation for her sense of identity as a child. As she grew up, she began to interpret her family story visually, and then turned her photography hobby into a career. She has been a full-time family photographer since 2005, working with families in New York, Los Angeles, San Francisco, Cleveland, Seattle, Michigan, Texas, and many more places.
Sarah has lived on both U.S. coasts, and she’s a born and raised Midwesterner. She holds a bachelor’s degree in Film & Video Studies from the University of Michigan, and was once the Production Coordinator for The People’s Choice Awards. Whilst working in film and TV, she managed photo archives for the show, and for film companies and independent filmmakers.
Your family’s story can be brought forward visually to be a more enriching aspect of your life.
If you have a photo or video archive of any size or scope, or would like to build one by booking a photo shoot, please get in touch to discuss how your family’s story can be brought forward visually to be a more enriching aspect of your life.